Always an unforgettable night of fashion and art this year's A Maven's world BFW event did not disappoint. The lifestyle brand pulled out all of the stops this year, going even bigger and better with celebrity guests, a scaffold runway and a brand new location!
As you might have noticed the Boston seaport area has been booming with construction this past 2 years with no end in sight. Part of this revamping has including many new hotels and restaurants. This years AMW opening wisely took advantage of the seaport trend by hosting their major Boston Fashion Week showcase at the Aloft Seaport right across from the ever popular outdoor space Lawn on D..
The event was held on the second floor accessible by a large and dramatic wooden staircase there was a check in desk, step & repeat and pop up shopping from multiple vendors. A live band trio played in the corner of the space for a chic added touch.
Check in was just okay, volunteers were not exceptionally friendly or service orientated and didn't really seem to know what was going on schedule wise, but they sure did look pretty! :) Luckily the colorfully printed program flyers told me everything I needed to know about the evenings events.
Seating was concert style with sections on all threes sides of the runway. Tipping vert close to capacity this definitely appeared to be a sold out event, with guests dressed to impress.
The evening was hosted by Eva Marcille (aka Eva Pigford) of America's Next top model fame, The Game and House of Payne and Gustavo Leon, local Boston Scene maker and fashion style editor at the Boston Herald. At times I would say the chemistry was somewhat off and awkward between the two of them. Eva standing mostly to the back while Gustavo held court over the crowd in the front, at certain points she took the mic completely away from her face and rested it by her side . Luckily as the night progressed they fell into a rhythm, guards and ego's were put aside and they were able to effectively address and entertain the audience. Eva also used her platform to address the audience about the importance of voting which I found to be very genuine and insightful.