Faburiq is an outlet to express Aruña's passion for the attention to detail by Japanese clothing designers, the deep history of the textiles themselves, and her eye from modern fashion. She draws her inspiration from the meticulousness in almost every facet of Japanese life, while still retaining ancient traditions in a contemporary, avant-garde society. Faburiq wants to highlight the unique work of the skilled textile designer that created the fabric, with the lost art of hand-sewn tailored finishes, to preserve these traditions in a contemporary men’s accessory. In keeping with the ancient textile crafting techniques of the fabrics, Faburiq aims to sustain the character of integrity and precision in the finished product. The end product is a result of reacquainting an Eastern fabric with a New England industry.

Faburiq is a leap of faith. It is also a response to today's trend of insubstantial products masked under exorbitant advertising. As Aruña constantly seeks opportunities to incorporate customs and traditions from her own roots into the modern western and international society in which she lives, Faburiq is the consequence of juxtaposition – timeworn fabrics and classical tailoring; rejuvenated, and living harmoniously as the modern man’s fashion accessory.

6. What prompted your career in Fashion? What gives you the motivation? 

It was a combination of my travels around the world in the last several years which triggered my memories of first begin exposed to fashion growing up in Malaysia.  Kuala Lumpur is south east Asian hive of intersecting cultures.  Growing up, vibrant flashes of Indian silks and muted Muslim chevrons with weave past the shine of Thai silks and the tailored cuts of the Western ex-Pats on the streets of KL.  At home, I would watch my grandmother sew our clothes and school uniforms, always appreciating the skill her hands had.  The ability to mend and create.  When I went away to school in London, my older brother who was a successful lawyer, would have me meet him at this tailor or a members only club before taking me out for for tea or dinner.  I thought the men in their finely tailored English suits were quite sharp!  I loved walking down Bond St. and into Selfridges.  High fashion can be gorgeous to a teenage girl.  Now I am married and have a four year old son, and we travel the world.  In the last several years we have traveled to Japan, and I just fell in love.  The every day juxtaposition of the fashion forward contemporary and deeply rooted traditional.  You see it every day; a woman on the train wearing a kimono, a man in a smart suit riding his bike.  But I really loved the kimono fabrics and learning about how they were made and the type of fabrics used and why.  Something just struck a cord.  So when I got back to Boston I decided I wanted to create something that was culturally inspired and made with the traditional skill-work that was around me in Boston.  I wanted to harness the historical industry that parts of New England was known for, the textile industry.  My motivation is to preserve that "art" form of the cultural fabric and used artisan skill-work in my community and turn this piece into contemporary fashion.

5. Which photographer, designer or model would you like the opportunity to collaborate with? 

I have a list but here's the top few: Annie Leibovitz, Takashi Murakami, Riccardo Tisci, Issey Miyake and Kit Harrington.  Some say a picture is worth a thousand words, but these artists and creators have made me feel a million feelings.

4. Who inspires you the most in fashion? 

My late grandmother who raised me was quite thrifty, sewed all her clothing and a lot of mine, Audrey Hepburn, my late father who was a very well-dressed man, Japanese farmers, geishas, Italian suit makers, the late Coco Chanel, Valentino and the late Oscar de la Renta, the dreamy style and elegance of Giambattista Valli

3. How do you balance creativity with commerce? 

It is definitely difficult.  You want to try new things, but as a small business with limited resources you also have to be sure you are creating products that people want to buy.  But, I also feel that in men's haberdashery, if you stay true to some guiding principals you can be very successful being very creative.  If you create something with artisan skill people appreciate it, and are willing to pay top dollar.  People pay for value, and that is what I want my brand to reflect, beauty, skill, tradition, value.

2. What kind of feedback have you been receiving on your latest projects? 

My clientele are really excited.  This is my third year and each year we've been getting better I feel. This Fall line has been selling faster than last years.  The positive and encouraging feedback has been very motivating.

1. Where do you see you / your brand in 5 years time?

Still pursuing the cause of fashion, that it is not just trendy, run-of-the-mill outfits but an outcome of irreplaceable crafts and taste. I would also like to expand the product line.

In your opinion; what is the current state of Fashion in Boston? 

Boston will always have that element of New England preppy, and Cambridge does have that hipster side to it.  There are those pushing more fashion-forward style, but Boston is no where near as daring or modern as Hong Kong, Japan or even LA, and Europe. Nevertheless it is catching-up.

Any upcoming events? 

We will be at: 
10/16/2016 10am - 4pm   SoWa Open Market 2016 - 450 Harrison Avenue, Boston, MA 02118
10/20/2016 5pm - 8pm   Mr. Sid Trunk Show - 1211 Centre Street, Newton Centre, MA 02459
11/12 & 11/13/2016 11am - 6pm   Renegade Craft Fair - Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011

Check out Faburiq's events page at http://www.faburiq.com/stockists/ to keep abreast.

Contact Info:

Please send all correspondence and questions to info@faburiq.com

We can be reached at +1 617 820 9697

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